Senior Marketing Manager - AMS (SD)
Company: Hyatt Vacation Ownership
Location: San Marcos
Posted on: April 17, 2024
Job Description:
Are you ready to grow your dream career while making others'
vacation dreams come true? Marriott Vacations Worldwide is a world
premier organization for Vacation Ownership with resorts at
destinations around the globe. Join our team and help deliver
unforgettable experiences that make vacation dreams come true.
The salary range for this position is $71,156.00 - $94,875.00.
*Relocation assistance may be available.
JOB SUMMARY
Assists Director of Marketing and Public Relations with marketing
tracking, executive status reports, team management, database
maintenance and research, and agency relationships.
CANDIDATE PROFILE -
Education and Experience
- High school diploma or GED; 5 years of experience in the OPC
marketing managementOR
- Bachelor's degree from an accredited university in Marketing,
Business Administration, Hotel and Restaurant Management, or
related major; 3 years of experience in the sales and marketing or
related professional area.
CORE WORK ACTIVITIES
Marketing
- Communicates with the Director of Marketing and Public
Relations as well as with other members of the Marketing and Public
Relations Department regarding marketing projects and opportunities
so as to increase understanding of marketing objectives, avoid
problem situations and maximize revenue opportunities.
- Creates and schedules attractive destination vacation packages
based on identifying need periods and packaging philosophies
designed to drive additional revenues and attendance at events.
-
- Liaises with Sales, Rooms, FandB, Planning, Attractions and
other marketing partners to create, price and market these vacation
packages. Communicates information on all new packages, products
and events to the various areas of sales, operations, accounting,
etc. and makes presentations when necessary.
- Assists with uncovering opportunities to develop and implement
effective advertising, cross-promotions, special events, and other
marketing opportunities to generate maximum revenue.
- Analyzes database forecasts and trends to provide marketing
recommendations to Sales and Marketing/Public Relations (PR) teams
for short- and long-term marketing initiatives, focusing on
in-the-year periods of need.
- Manages the proper administration and communication of assigned
project budgets from marketing.
- Assists with the development of the annual hotel marketing plan
and several additional project marketing plans within the year to
achieve both short- and long-term revenue and marketing
positioning.
- Conducts periodic evaluations of projects, packages and
marketing initiatives to determine success rate, profitability, and
viability of the product, and submits recommendations regarding
enhancing or revising product.
- Manages the production of up-to-date and comprehensive team
project reports for communicating status to team, director,
partners and leadership.
- Manages several cross-marketing efforts with attractions,
brands, strategic partners and sales team and its clients, so as to
maximize company-wide revenue opportunities.
- Communicates and adheres to marketing objectives and strategies
within Marketing/Public Relations Department and with other
departments, partners and agencies before, during and after a
marketing project is implemented.
- Manages and implements other duties as assigned.
Building Successful Relationships that Generate Sales and Marketing
Opportunities
- Identifies and communicates with distribution channels that can
sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to
assist in the sales and marketing of the property.
- Acts as liaison between corporate and individual properties in
rolling out programs and makes sure that properties are taking
advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various
campaigns, keeping in mind strategy and goals of promotion.
- Assists property with materials, tracking/analysis and
presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance
between quality work and price, requesting estimates and approving
all materials as needed.
Additional Marketing Responsibilities
- Keeps detailed files and records on all matters relative to
property's marketing materials (photo usage rights, vendor
contracts, etc.).
- Monitors property compliance with corporate marketing
guidelines.
- Approves all invoicing.
MANAGEMENT COMPETENCIESLeadership
- Adaptability - Maintains performance level under pressure or
when experiencing changes or challenges in the workplace. - -
- Communication - Conveys information and ideas to others in a
convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and
understands issues, problems, and opportunities; obtains and
compares information from different sources to draw conclusions,
develop and evaluate alternatives and solutions, solve problems,
and choose a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey
confidence and command respect from others; makes a good first
impression and represents the company in alignment with its
values.Managing Execution
- Building and Contributing to Teams - Actively participates as a
member of a team to move the team toward the completion of goals.
- Driving for Results - Sets high standards of performance for
self and/or others; assumes responsibility for work objectives;
initiates, focuses, and monitors the efforts of self and/or others
toward the accomplishment goals; proactively takes action and goes
beyond what is required.
- Planning and Organizing - Gathers information and resources
required to set a plan of action for self and/or others;
prioritizes and arranges work requirements to accomplish goals and
ensure work is completed.Building Relationships
- Coworker Relationships - Interacts with others in a way that
builds openness, trust, and confidence in the pursuit of
organizational goals and lasting relationships. -
- Customer Relationships - Develops and sustains relationships
based on an understanding of customer needs and actions consistent
with the company's service standards.
- Global Mindset - Supports employees and business partners with
diverse styles, abilities, motivations, and/or cultural
perspectives; utilizes differences to drive innovation, engagement
and enhance business results; and ensures employees are given the
opportunity to contribute to their full potential.Generating Talent
and Organizational Capability
- Organizational Capability - Evaluates and adapts the structure
of own assignments and suggests improvements to work processes to
best fit the needs and/or support the goals of an organizational
unit.
- Talent Management - Provides support and feedback to help
individuals develop and strengthen skills and abilities needed to
accomplish work objectives.Learning and Applying Professional
Expertise
- Applied Learning - Seeks and makes the most of learning
opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information
to manage everyday operations.
- Technical Acumen - Understands and utilizes professional skills
and knowledge in a specific functional area to conduct.
- Communications and Media - Knowledge of media production,
communication, and dissemination techniques and methods. This
includes alternative ways to inform and entertain via written,
oral, and visual media.
- Devising Sales Approaches and Solutions - Trying different and
novel ways to deal with sales challenges and opportunities; taking
courses of action or developing sales solutions that appropriately
consider available facts, constraints, competitive circumstances,
and probable consequences.
- Sales Ability: - Persuasiveness - Using appropriate
interpersonal styles and communication methods to gain acceptance
of a product, service, or idea from prospects and clients.
- Supporting Sales Implementations - Supporting customers during
the implementation of sales contracts; seeking and taking
appropriate actions on customer feedback; taking responsibility for
customer satisfaction and loyalty.
- Sales Opportunity Analysis - Understanding and utilizing
economic, financial, industry, and organizational data; accurately
diagnosing customers' business strengths, weaknesses, and key
issues that can inform sales strategies and plans.
- Basic Competencies - Fundamental competencies required for
accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and
software (e.g., personal computers, word processing software,
Internet browsers, etc.).
- Mathematical Reasoning - Demonstrates ability to add, subtract,
multiply, or divide quickly, correctly, and in a way that allows
one to solve work-related issues.
- Oral Comprehension - Demonstrates ability to listen to and
understand information and ideas presented through spoken words and
sentences.
- Reading Comprehension - Demonstrates understanding of written
sentences and paragraphs in work-related documents.
- Writing - Communicates effectively in writing as appropriate
for the needs of the audience.
Marriott Vacations Worldwide is an equal opportunity employer
committed to hiring a diverse workforce and sustaining an inclusive
culture.
Keywords: Hyatt Vacation Ownership, Escondido , Senior Marketing Manager - AMS (SD), Advertising , San Marcos, California
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